Animated Film KPop Demon Hunters Star Reveals The Ways Her Personal Path Mirrored Main Character's Experience
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"{I hated that I had Asian features, that I didn't have blue eyes and blonde hair, because those were the beauty standards back then," says Arden Cho, who portrayed Rumi in the streaming platform's chart-topping animated film, KPop Demon Hunters.
Cho, 40, is describing her early years in Texas, as the firstborn child of Korean immigrant parents and her struggle for acceptance in the United States.
In the film, which tells the story of a female K-Pop trio who must save the world from evil forces, the protagonist has to accept her true nature as a hybrid being – and when she first read the script, this struck a deep chord.
"Being born in America, feeling American but having others view me like I'm not, grappling with my sense of self as an Korean-American, as a Korean-American, as a woman," she explains.
These elements were aspects of her formative years that mirrored Rumi's journey.
"Truthfully, at various stages in my existence, I despised a lot of myself and I longed to become someone else.
"During childhood, what you see influences who you become and I feel like I lacked exposure to sufficient individuals that look like me."
When it debuted on the platform in June, KPop Demon Hunters achieved millions of streams in just 14 days, and secured the top 10 of the streaming rankings in dozens of nations. To star in the pioneering animation with a Korean setting, with Asian protagonists, was for Cho "a dream come true" – but it has also established her as a powerful role model for Asian-American children, the kind that was missing when she was young.
She says many individuals of Korean descent have told her it's "such a refreshing moment", making them proud for the first time of their dual heritage and culture.
"In my view Korean pop music has genuinely broken barriers. K-beauty has had such a big impact on Korea being loved. But I feel like the film is the one that tipped it over the edge, of, inspiring travel to Korea, now," Cho says.
But the film's success was not guaranteed and the actress says she felt the production crew were "sometimes facing an uphill battle".
"I feel like it's unfortunate to say this, but whenever there's an Asian-led project, people feel like it's a risk," she reveals.
So, when she took on the role, she took steps to connect with everyone working on the film in person, she says.
The film was released amid heightened enforcement actions in the United States as part of mass deportation efforts, which sparked protests in numerous regions.
As an Asian-American living in the US "it's deeply saddening," she states. "Immigrants have shaped the nation."
Korean news sources have suggested that up to one hundred fifty thousand Korean immigrants lacking legal status, including those who were adopted, are among those who could be deported.
As an grown-up, she came to realise that the prejudice she had encountered when in her youth was largely due to a knowledge gap, as people didn't know what it meant to be Korean or Asian.
"But now, in the modern era, when I feel like the world and individuals ought to be more informed, it's deeply disheartening and at times it appears there's a sense of despair," she says.
Due to this, it feels very special, she says, that the film could bring "optimism and happiness to various groups".
"Maybe that's why it became this movie of the summer, because we just needed positivity and something to unite us as one."
The growth of AI is a major concern for the film industry, raising the possibility that in coming years it could be used to make a film like KPop Demon Hunters.
The actress acknowledges she is aware that AI is already being used to replicate actors' voices, but wants to "maintain faith in people" that audiences will still seek out human-made creativity.
"Sure, I'm sure there will be AI actors and vocalists. I know they're already here. I understand our voices are already being altered, but I trust people have appreciation and want and love for authentic creations."
KPop Demon Hunters has also been leading the global music charts, with seven tracks from its soundtrack appearing in the prestigious charts. It has its own fan creations, and audiences around the world are calling for a follow-up.
She reveals she would like to confirm the question of whether that will happen – but both she and fans will have to await the streaming service or the production company, which made the film, to give it the green light.
"I know rumors are circulating, the feedback is positive," she shares. "Only time will tell, and I believe everyone in the world would riot if there wasn't."
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